Questions About Advertising Creative Production

A project begins with a short brief submitted through our contact form or by phone. We ask about the product or service, the target audience, the channels the creative will run on (social, display, print, in-store) and any brand guidelines already in place. Within 24 hours a member of our team reviews the brief and either confirms the scope directly or requests a short call to clarify details. Once scope and cost are agreed, we assign the job to a designer and give an estimated delivery date based on the format and revision count involved.

If your business already has a logo, colour palette or type system, sending it over speeds up the first draft considerably. If no formal guidelines exist yet, we work from whatever reference material is available: an existing website, packaging, signage photos or even a description of the tone you want. In cases with no reference at all, we propose two or three initial directions based on the brief so you can pick a starting point before we move to full production.

Timelines depend on format and complexity. A single static banner set typically takes two to three working days including one revision round. A short video creative of 15 to 30 seconds usually needs five to seven working days because of scripting, filming or motion graphics and sound editing. Multi-format campaigns covering social, display and print together are scheduled individually, and we confirm a firm delivery date once the brief and reference material are finalised.

Static creatives are delivered as JPG or PNG for direct use, plus a layered PSD or editable AI file on request so you can make text changes internally later. Video creatives are exported as MP4 (H.264) for online platforms, with an optional MOV master file for broadcast or large-screen use. Print work is supplied as a press-ready PDF with bleed marks and colour profile set to CMYK, since RGB files often print with washed-out colours on posters and flyers.

Yes, this is one of the more common requests. A single campaign concept is usually adapted into a square format for feed posts, a vertical format for stories and reels, and a horizontal format for display banners or YouTube pre-roll. Rather than stretching one design across all ratios, we rebuild the layout for each so text stays legible and key visuals are not cropped out. This is quoted as part of the same project rather than as separate jobs, since the source artwork is shared.

Web banners are exported at standard IAB sizes (such as 300x250, 728x90 and 160x600 pixels) at file weights under 150KB where the ad network requires it, which is common for programmatic display placements. For social platforms we follow the current recommended pixel dimensions for each placement, since feed, story and reel formats each have different safe zones for text. If a platform changes its specification, we adjust the export settings on the next revision without additional cost.

Final exports are always included as standard. Editable source files (PSD, AI or the video project file) are available as an add-on and are recommended if you expect to make small text or price updates internally in future. Without the source file, any further edit needs to come back to us, which is fine for occasional changes but can slow things down if you update pricing or offers often.

Standard jobs include two rounds of revisions covering layout, colour, copy placement and small adjustments to imagery. A third round is available if needed and is billed at a set hourly rate rather than as a surprise fee. Requests that involve a full concept change rather than a refinement, such as switching from a photo-based layout to an illustration-based one, are treated as a new direction and quoted separately, since this restarts the design process.

Once the final invoice is settled, usage rights to the delivered creative transfer to your business for the purpose stated in the brief, such as paid social advertising or print distribution in Glasgow and the surrounding areas. Any stock photography or licensed music used in a video creative carries its own separate licence terms, which we pass on in writing so you know exactly what use is covered and for how long.

Both are available. Since we started in 2019 we have worked with 1,932 clients in total, and 564 of them returned for a second project once the first campaign needed refreshing or expanding to a new format. For businesses that run seasonal promotions, a standing arrangement means we already hold your brand assets and previous artwork on file, which shortens the turnaround for each new request.

Yes, this happens fairly often when a client wants a new format added to a campaign that was originally built elsewhere. We ask for the existing creative files or high-resolution examples, then match the layout structure, typography and colour treatment as closely as the source material allows. We are upfront if something cannot be matched exactly, for example if a font used originally is not commercially licensed, and we suggest the closest available alternative before starting production.

Pricing depends on format, quantity of assets and how many aspect ratio variations are required. A single static banner set costs less than a short video creative, since video involves filming or animation, sound editing and a longer render process. We provide a fixed quote after reviewing the brief rather than an hourly estimate, so you know the total cost before work begins. Volume discounts are available for campaigns involving several formats delivered as one package.

Our studio is based at 162 Great Western Road, Glasgow, and we currently cover three districts across the city and its surrounding areas for services that involve an in-person visit, such as filming on location or photographing physical products. Design and video editing work itself is handled remotely and can be delivered to any client regardless of location, with feedback and approvals managed by phone or email. Office hours are Monday to Friday 09:00-16:30 and Saturday 09:00-15:00, closed on Sunday.